Duqm
ANNUAL PARTNERSHIP
Project Category
BRANDING | SOCIAL MEDIA | CAMPAIGNS
Project Scope
Overview
The Special Economic Zone at Duqm stands as one of the Sultanate of Oman's most ambitious national development projects, serving as a strategic hub for investment, industry, logistics, tourism, and sustainable economic growth. As Duqm continues to evolve at a rapid pace, our role is focused on strengthening its public presence through an integrated marketing and communications approach. We managed the zone's digital presence and marketing initiatives across multiple channels, including social media management, content development, creative design, visual productions, and strategic campaign execution. Our work aimed to present Duqm not only as a major economic zone, but as a destination with a broader story reflecting the scale of transformation taking place and its growing importance at both national and international levels.
Challanges
The primary challenge was communicating the scale and complexity of Duqm in a way that is clear, engaging, and credible to diverse audiences. Duqm is not a single project or a conventional destination; it is a comprehensive economic ecosystem that includes major industrial assets, advanced infrastructure, expanding tourism potential, and a growing community. This required developing a communication approach that balances the zone's institutional and governmental stature with modern storytelling techniques. It also involved reshaping common perceptions of Duqm often viewed narrowly as an industrial location into a broader narrative that highlights opportunity, transformation, and diverse experiences.
Results & Impact
Visual Identity Development As a foundational step in strengthening SEZAD's presence, the zone's visual identity was comprehensively developed and refined to ensure a cohesive and professional appearance across all applications and platforms. This development was driven by the significant transformation Duqm is undergoing particularly in attracting and diversifying investments, and in celebrating the landmark projects it hosts ensuring that the visual identity reflects the scale of ambition and the growing economic and developmental importance of the zone. Campaign Performance The integrated communication strategy and marketing campaigns significantly strengthened SEZAD's digital and media presence while increasing audience engagement across platforms. The "Marr Alaina" campaign repositioned Duqm as a distinctive tourism destination and experiential stop for travelers. The campaign generated more than 830,000 content views, reached over 214,000 users, and produced more than 7,100 engagements. During the campaign period, social media accounts gained 1,364 new followers, while profile visits exceeded 15,000, reflecting growing public interest in Duqm's experiences and offerings. In parallel, the Duqm Economic Forum 2025 campaign expanded the forum's visibility across both media and digital platforms. The campaign secured 27 press articles, 6 television interviews, and 16 radio interviews, in addition to publishing 248 social media posts that reached more than 263,000 users. The campaign also generated 817 new followers and helped position the forum among the most discussed topics on X during the event period. Together, these initiatives strengthened Duqm's positioning as an emerging economic and tourism destination in Oman while expanding its visibility among investors, visitors, and the wider public.
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READY TO COLLABORATE?
Let’s create something extraordinary together
READY TO COLLABORATE?
Let’s create something extraordinary together
READY TO COLLABORATE?
Let’s create something extraordinary together
Overview
The Special Economic Zone at Duqm stands as one of the Sultanate of Oman's most ambitious national development projects, serving as a strategic hub for investment, industry, logistics, tourism, and sustainable economic growth. As Duqm continues to evolve at a rapid pace, our role is focused on strengthening its public presence through an integrated marketing and communications approach. We managed the zone's digital presence and marketing initiatives across multiple channels, including social media management, content development, creative design, visual productions, and strategic campaign execution. Our work aimed to present Duqm not only as a major economic zone, but as a destination with a broader story reflecting the scale of transformation taking place and its growing importance at both national and international levels.
Challanges
The primary challenge was communicating the scale and complexity of Duqm in a way that is clear, engaging, and credible to diverse audiences. Duqm is not a single project or a conventional destination; it is a comprehensive economic ecosystem that includes major industrial assets, advanced infrastructure, expanding tourism potential, and a growing community. This required developing a communication approach that balances the zone's institutional and governmental stature with modern storytelling techniques. It also involved reshaping common perceptions of Duqm often viewed narrowly as an industrial location into a broader narrative that highlights opportunity, transformation, and diverse experiences.
Results & Impact
Visual Identity Development As a foundational step in strengthening SEZAD's presence, the zone's visual identity was comprehensively developed and refined to ensure a cohesive and professional appearance across all applications and platforms. This development was driven by the significant transformation Duqm is undergoing particularly in attracting and diversifying investments, and in celebrating the landmark projects it hosts ensuring that the visual identity reflects the scale of ambition and the growing economic and developmental importance of the zone. Campaign Performance The integrated communication strategy and marketing campaigns significantly strengthened SEZAD's digital and media presence while increasing audience engagement across platforms. The "Marr Alaina" campaign repositioned Duqm as a distinctive tourism destination and experiential stop for travelers. The campaign generated more than 830,000 content views, reached over 214,000 users, and produced more than 7,100 engagements. During the campaign period, social media accounts gained 1,364 new followers, while profile visits exceeded 15,000, reflecting growing public interest in Duqm's experiences and offerings. In parallel, the Duqm Economic Forum 2025 campaign expanded the forum's visibility across both media and digital platforms. The campaign secured 27 press articles, 6 television interviews, and 16 radio interviews, in addition to publishing 248 social media posts that reached more than 263,000 users. The campaign also generated 817 new followers and helped position the forum among the most discussed topics on X during the event period. Together, these initiatives strengthened Duqm's positioning as an emerging economic and tourism destination in Oman while expanding its visibility among investors, visitors, and the wider public.