Mijex
JEWELLERY EXHIBITION
Project Category
BRANDING | SOCIAL MEDIA CAMPAIGN |EVENT COVERAGE
Project Scope
Overview
The Muscat International Jewellery Exhibition, widely known as MIJEX, is one of the leading exhibitions dedicated to the gold and jewellery industry in the Sultanate of Oman. The 14th edition of the exhibition was held at the end of 2025 with the participation of 75 exhibitors representing local and international brands. Our team was responsible for executing and managing the exhibition’s integrated marketing campaign. The scope of work included digital marketing, developing the campaign’s marketing content through copywriting and design, and managing content across digital platforms to ensure effective communication with the target audience and maximize the exhibition’s visibility.
Challenge
One of the main challenges was building a strong presence for the exhibition across diverse digital channels while reaching a broad and varied audience. This required delivering content that reflects the identity of the exhibition while achieving strong reach and engagement throughout the campaign period. Another key challenge was converting digital attention into actual visitor attendance, while expanding awareness beyond the exhibition’s existing follower base. This was reflected in the campaign’s use of multiple channels and its strong reliance on reaching non-followers. Additionally, the campaign required targeting a specific audience segment aligned with the exhibition’s nature and products, including both women’s and men’s jewellery collections. Maintaining consistent momentum throughout the event was also essential, which required fast and continuous daily coverage that reflected the atmosphere of the exhibition and encouraged ongoing engagement and audience interaction.
Results & Impact
The campaign achieved strong digital results, with the number of followers increasing from 3,698 to 6,635, representing an approximate 80.9% growth during the campaign period. The platforms also generated more than 6.26 million content impressions, with 94% coming from non-followers, highlighting the campaign’s success in reaching new audiences and expanding the exhibition’s digital visibility beyond its existing community. This digital success was clearly reflected in the exhibition itself, which experienced a noticeable increase in visitor numbers and sustained audience engagement throughout the event.
More Projects
Bilarab Bin Haitham
Entrepreneurial Growth Forum
Branding | Social Media | Event Management and coverage
Bilarab Bin Haitham
Entrepreneurial Growth Forum
Branding | Social Media | Event Management and coverage
Royal Academy of Management
Entrepreneurial Growth Forum
Branding | Social Media | Event Management and coverage
Royal Academy of Management
Entrepreneurial Growth Forum
Branding | Social Media | Event Management and coverage
READY TO COLLABORATE?
Let’s create something extraordinary together
READY TO COLLABORATE?
Let’s create something extraordinary together
READY TO COLLABORATE?
Let’s create something extraordinary together
Overview
The Muscat International Jewellery Exhibition, widely known as MIJEX, is one of the leading exhibitions dedicated to the gold and jewellery industry in the Sultanate of Oman. The 14th edition of the exhibition was held at the end of 2025 with the participation of 75 exhibitors representing local and international brands. Our team was responsible for executing and managing the exhibition’s integrated marketing campaign. The scope of work included digital marketing, developing the campaign’s marketing content through copywriting and design, and managing content across digital platforms to ensure effective communication with the target audience and maximize the exhibition’s visibility.
Challenge
One of the main challenges was building a strong presence for the exhibition across diverse digital channels while reaching a broad and varied audience. This required delivering content that reflects the identity of the exhibition while achieving strong reach and engagement throughout the campaign period. Another key challenge was converting digital attention into actual visitor attendance, while expanding awareness beyond the exhibition’s existing follower base. This was reflected in the campaign’s use of multiple channels and its strong reliance on reaching non-followers. Additionally, the campaign required targeting a specific audience segment aligned with the exhibition’s nature and products, including both women’s and men’s jewellery collections. Maintaining consistent momentum throughout the event was also essential, which required fast and continuous daily coverage that reflected the atmosphere of the exhibition and encouraged ongoing engagement and audience interaction.
Results & Impact
The campaign achieved strong digital results, with the number of followers increasing from 3,698 to 6,635, representing an approximate 80.9% growth during the campaign period. The platforms also generated more than 6.26 million content impressions, with 94% coming from non-followers, highlighting the campaign’s success in reaching new audiences and expanding the exhibition’s digital visibility beyond its existing community. This digital success was clearly reflected in the exhibition itself, which experienced a noticeable increase in visitor numbers and sustained audience engagement throughout the event.